LMGM, the global intellectual property rights management entity for international football icon Lionel Messi, has officially initiated a civil action in the United States District Court for the Southern District of New York (SDNY). The litigation primarily targets a multitude of Chinese merchants operating on major cross-border e-commerce platforms, including Temu and Walmart. The Plaintiff alleges that the relevant merchants have engaged in the unauthorized sale of counterfeit products, constituting trademark infringement of the “MESSI” marks and unfair competition, thereby resulting in significant detriment to the global goodwill and reputation of the Messi brand.

The Legal Basis of Rights

LMGM has lawfully obtained an exclusive license to use the "MESSI" trademark in the United States. Under the US Lanham Act, the proprietor of a registered trademark enjoys exclusive rights to use that mark; any unauthorized use of an identical or similar mark on the same or similar goods, which creates a likelihood of confusion or misrepresentation as to the source or affiliation of the goods among the relevant public, constitutes trademark infringement.

（Source: Public Court Records of the U.S. District Court for the SDNY）

Core Legal Claims

1. Trademark Infringement and Counterfeiting: Defendants engaged in large-scale unauthorized use of the "MESSI" trademark on e-commerce platforms to sell counterfeit goods.
2. False Designation of Origin: Defendants’ misleading online practices, including the imitation of genuine products and deceptive marketing, are highly likely to cause consumer confusion regarding the source or authorization of the products.
3. Unfair Competition: By leveraging online platforms and search mechanisms to divert consumers, Defendants unlawfully exploit Plaintiffs’ global goodwill.
4. Willful Infringement: Defendants acted with clear knowledge and bad faith, causing ongoing harm to the brand’s commercial interests.

Authentic vs. Counterfeit

*Exemplars of Genuine Products and Images Incorporating the MESSI Trademark

(Source: Public Court Records of the U.S. District Court for the SDNY）

Exemplars of Counterfeit Products Sold by Defendants

(Source: Public Court Records of the U.S. District Court for the SDNY）

Prayer for Relief

Based on the foregoing infringing conduct, LMGM seeks the following legal remedies:

• Cease and Desist: Defendants must immediately stop all unauthorized use of the "MESSI" trademark, including the sale, marketing, and distribution of counterfeit goods.
• Platform Enforcement: Plaintiffs request that relevant e-commerce platforms remove infringing listings and disable associated store accounts to prevent continued infringement.
• Monetary Damages: Plaintiffs seek the disgorgement of profits and compensation for losses, or alternatively, statutory damages of up to USD 2,000,000 per infringement, along with attorneys’ fees and costs.
• Injunctions: Plaintiffs request temporary, preliminary, and permanent injunctions to fully restrain ongoing infringement.

NEO-ARK Tip: Trademark compliance in cross-border e-commerce has entered an era of strict, zero-tolerance regulation. Respecting the boundaries of international intellectual property rights is no longer optional—it is the ultimate cornerstone of a sustainable global business.

If you are a young professional from overseas with a bachelor’s degree in a STEM field (Science, Technology, Engineering, or Mathematics), the K visa is likely the most accessible and fastest path to obtaining a Chinese Green Card (permanent residence). This guide provides a clear legal overview of the application process and key considerations.

What is the K Visa?

The K visa is a new category of Chinese visa introduced in October 2025, designed specifically for young foreign talents in science and technology. Unlike traditional work visas, you do not need a job offer from a Chinese employer before applying. Once you arrive, you are free to look for work, start a business, or engage in commercial activities. If approved, you receive a 5-year, multiple-entry visa, allowing stays of up to 180 days per visit.

Am I Eligible?

To apply for a K visa, you must meet two key requirements. First, your educational background: you must hold at least a bachelor’s degree from a “renowned university” in a STEM field. Second, your field of study must be in Science, Technology, Engineering, or Mathematics—this includes majors like computer science, physics, chemistry, mathematics, biology, mechanical engineering, and electronic engineering. It is important to note that the official list of “renowned universities” has not yet been published; it will be announced on the websites of Chinese embassies and consulates.

Three Mandatory Steps After Arrival

Once you enter China on a K visa, both you and your employer must complete three legally required registrations.

Your employer must apply for a Foreigner’s Work Permit from the local Bureau of Science and Technology before you start working. You must apply for a work-type residence permit at the local Public Security Bureau’s Exit-Entry Administration Department within 30 days of entry. Additionally, you must register your residential address at the local police station within 24 hours of arrival. Holding a K visa does not exempt you or your employer from these obligations. Failure to comply can result in fines of 10,000 to 100,000 RMB per illegally employed foreigner.

How to Apply for a Green Card After Three Years

The biggest advantage of the K visa is that the requirements for permanent residence are much lower than traditional pathways. After working continuously for three years on a K visa—provided you reside in China for at least six months each year, pay individual income tax consistently, and meet the income threshold—you can apply for a Chinese Green Card.

The income requirement is the key point. The traditional “high-salary” route demands an annual salary six times the local average—around 720,000 RMB in Beijing or Shanghai. In contrast, the expected income threshold for K visa holders is roughly two to three times the local average, or about 240,000 to 360,000 RMB. While the exact amount awaits official release, the policy is designed to lower the threshold for young talent.

Timeline and Estimated Costs

From start to finish, the entire process takes about three and a half to four years. Phase one, applying for the K visa, takes about one to two months. Phase two, job hunting and securing work permits, takes another one to three months. Phase three, working for three years and then applying for a green card, includes a six-month processing period.

Major costs include approximately 2,000 to 5,000 RMB for document translation and notarization, a 1,500 RMB permanent residence application fee, and a 300 RMB green card issuance fee. The K visa application fee itself is comparable to standard visa fees.

Key Considerations

Whether your university is on the official list of “renowned institutions” is critical to your application; monitor updates from the Chinese embassy or consulate in your home country. During your employment, ensure you meet the annual residency requirement and keep complete records of your entry and exit dates, as well as your tax payment history. While you can change employers without reapplying for a visa, your new employer must still complete the required work permit procedures. Given the legal complexities, it is highly advisable to seek assistance from a lawyer specializing in immigration matters to reduce risks and improve your chances of success.

For young overseas professionals with a STEM degree, the K visa offers a unique pathway to a Chinese Green Card—one that does not require a top executive position or an exceptionally high salary, and takes less time than traditional routes. Seizing this policy window could be your best opportunity to start your journey in China.

This article is based on laws and regulations available as of March 2026. For the latest official details, please refer to announcements from Chinese authorities and consult with a qualified legal professional.