The Intermediate People's Court of Suzhou, Jiangsu Province, issued a first-instance civil judgment in the trademark infringement and unfair competition lawsuit brought by Louis Vuitton Malletier (LV) against the Chinese tea beverage brand "Molly Tea" (茉莉奶白) and its local franchisee.

(Image Source: The Beijing News)
The court ordered Molly Tea to pay LV RMB 10 million in economic losses and RMB 300,000 in reasonable legal expenses, totaling RMB 10.3 million. This marks one of the highest damages awards in recent intellectual property disputes within the Asian beverage and consumer goods sector. Although Molly Tea has announced its intention to appeal, the case provides vital strategic guidance regarding international trademark cross-class protection, commercial copyright limits, and corporate Freedom to Operate (FTO) compliance.
I. Case Background & Litigation Timeline
- Core Dispute: In 2021, Molly Tea built its initial identity around traditional Chinese aesthetic elements. During a subsequent visual rebrand, the company introduced a main logo featuring a four-petaled geometric flower and widely deployed a repeating quadrupled pattern on cups, paper bags, and store fascias. The pattern led consumers on social media to highlight striking visual similarities with LV’s famous Monogram design.
- Prior Application History: Public records reveal that starting in 2022, Molly Tea submitted multiple applications to register four-petal geometric device marks with the China National Intellectual Property Administration (CNIPA). These applications were repeatedly rejected or placed under refusal review due to conflicts with prior registered marks held by LV. Despite these administrative refusals, the brand fully deployed the disputed pattern across its commercial operations.
- Court Jurisdiction Strategy: LV initiated the suit in Suzhou by naming a local Suzhou franchisee alongside Molly Tea's Shenzhen headquarters as co-defendants. Under Article 29 of the Civil Procedure Law of the PRC, jurisdiction lies with the court at the place of the tortious act or the defendant's domicile. This strategy successfully anchored jurisdiction with the Suzhou Intermediate People's Court, home to the specialized Suzhou IP Court.
- Current Status: Filed in May 2025, the case resulted in a first-instance ruling on June 29, 2026. Molly Tea has updated its digital applet icons and announced a formal appeal.

(Image Source: Molly Tea Mini-Program)
II. Judicial Reasoning & Legal Analysis
1. Why Copyright Registration Fails as a Defense
Molly Tea argued that it held valid copyright registration certificates for the artwork, claiming independent creation. The court rejected this defense:
- Functional Distinction: Copyright protects original artistic expression, whereas trademark law governs commercial identifiers that indicate product origin.
- Commercial Conversion: Once the geometric pattern was affixed to packaging, store signage, and marketing collaterals, its function converted into trademark-style use (商标性使用).
- Prior Right Priority: Under Article 32 of the PRC Trademark Law, subsequent copyright registrations cannot infringe upon an entity's prior registered trademark rights.

(Image Source: China Trademark Office)
2. Secondary Meaning of Geometric Patterns
While basic four-petal designs exist in the historical public domain, LV's extensive global commercial use and marketing have established significant acquired distinctiveness (后天显著性). Intensive commercial use of highly similar visual symbols by a competitor in consumer-facing markets constitutes bad-faith goodwill freeloading (攀附商誉) and likelihood of confusion.
3. Cross-Class Protection for Well-Known Marks
LV operates primarily under Class 18 (leather goods) and Class 25 (apparel), while Molly Tea operates under Class 30 (beverages) and Class 43 (catering services).
- Under Article 13(3) of the PRC Trademark Law, protection for registered well-known trademarks (驰名商标) extends across non-similar product and service categories.
- The court found that using an almost identical pattern on beverage products misleads the public into inferring an authorized commercial relationship or collaboration, diluting the distinctive character and goodwill of LV's well-known mark.

(Image Source: Huibiao.com)
4. Basis for the RMB 10.3 Million Award
The RMB 10.3 million award exceeds the statutory compensation ceiling of RMB 5 million outlined in Article 63(3) of the PRC Trademark Law. The court applied discretionary damages (裁量性赔偿) based on:
- Scale of Infringement: Molly Tea operates a vast nationwide store network where the infringing visual assets were deployed systematically.
- Subjective Bad Faith: Proceeding with commercial deployment after repeated trademark application rejections by the CNIPA demonstrated intentional infringement (明知故犯).
III. Corporate IP Compliance Roadmap
- Conduct Freedom to Operate (FTO) Audits: Conduct comprehensive trademark clearance and cross-class risk evaluations prior to finalizing brand rebrand designs or expanding into international franchise markets.
- Avoid Commercializing Unapproved Trademarks: Rolling out visual identities that have been formally rejected by IP authorities exposes companies to high claims of intentional bad faith, elevating potential damages into punitive or discretionary tiers.
- Differentiate Copyright from Trademark Use: A copyright registration certificate does not grant an automatic legal shield to use an artistic graphic as a commercial identifier if it conflicts with prior registered trademarks.

(Image Source: Tianyancha)
About the Author

Yu Yuting
Partner | NEO-ARK Law Firm
Lawyer Yu focuses on foreign-related litigation, cross-border disputes, commercial matters, and legal services for overseas individuals and businesses in China.
Email: [email protected]
About NEO-ARK Law Firm
NEO-ARK Law Firm provides legal services in foreign-related litigation, commercial disputes, family law, and cross-border legal matters, assisting both international and domestic clients throughout China.






